![A hand holds two phones. By Daniel Romero on Unsplash.](https://fundraising.co.uk/wp-content/uploads/2024/07/daniel-romero-KeOUN9KaQAI-unsplash-768x431.jpg)
Greater than 4 in 10 individuals (44%) consider they will’t donate smartphones, in keeping with analysis from Virgin Media O2 and environmental charity, Hubbub. Virgin Media O2 estimates that there are nearly 15 million undesirable gadgets in houses and garages throughout the nation.
Greater than half of these surveyed (53%) nonetheless mentioned they might need their cellphone to be rehomed with somebody who wants it, and greater than 4 in 10 (47%) consider donating their machine is healthier for the planet as it may be given a second life fairly than ending up in landfill as digital waste.
The analysis (two on-line polls of simply over 1,000 individuals every) additionally reveals nearly two thirds (62%) donate to charity as they need to be ok with serving to others, whereas almost half (48%) will cross on an merchandise to an excellent trigger in the event that they know it’s going to have a constructive affect on somebody’s life. Virtually two thirds (63%) additionally say they need to contribute extra positively to society.
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Virgin Media O2 and Hubbub are urging individuals to rehome their undesirable smartphones with individuals in want by way of its Community Calling scheme, which was established in 2020 in response to the pandemic to supply smartphones to assist individuals who couldn’t afford gadgets or connectivity to get on-line. The initiative has now donated 20,000 gadgets to those that want them throughout the nation, together with victims of home abuse, refugees, and deprived communities. Companions embody Girls’s Support, Disaster, and Migrant Assist, and Supporting Youngsters with Diabetes.
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The gadgets are powered with free O2 cell information from the National Databank, which was arrange by Virgin Media O2 and Good Issues Basis.
Individuals can ship their undesirable working smartphones to Group Calling without spending a dime the place tech accomplice Real Options will information wipe their machine earlier than it’s rehomed.
Dana Haidan, Chief Sustainability Officer at Virgin Media O2, mentioned:
“We all know individuals within the UK need to do extra to assist communities in want, and with tens of millions of unused telephones stashed in drawers and garages, they’ve obtained the facility to alter lives by donating their gadgets to Virgin Media O2 and Hubbub’s Group Calling scheme.
“The fast and straightforward act of donating a cellphone will assist individuals in must get on-line and entry important providers, like a reserving a medical appointment, making use of for a job or collaborating in coaching, or conserving in contact with family members.”
Alex Robinson, CEO of Hubbub, mentioned:
“4 years after Covid-19 hit, digital exclusion stays a major problem for a whole bunch of hundreds of individuals within the UK. We’ve made donating a tool to Group Calling straightforward and easy, to encourage much more companies and people to cross on their previous gadgets to help these going through digital exclusion.”